All of it is the same job really — taking something you're already doing and making it look
like it's worth what you're charging for it. Here's the whole menu, what each one actually
does, and why I'd bother.
Sells the listing$500
Property website
One property, its own site and its own web address. Every photo at full size, a description written for a buyer instead of an MLS field, your name and number on the page.
Why it's worth it. The MLS gives your listing a row in a database and surrounds it with the competition. This gives it a page where nothing competes for the click and the only number on it is yours. It's a link you can text, print on a rider, or point ads at — and after it closes it becomes a portfolio piece you open in the next listing presentation.
And no, it isn't a template. You can rent a fill-in-the-blank property page for $20 a month, and it will look like a fill-in-the-blank property page. This is designed around your house — the photo order, the section that exists because that kitchen deserves one, copy written from your listing rather than dropped into a slot. Same reason you hired a photographer instead of using phone pictures.
Live in five business days
Wins you the listing$600
Listing presentation page
A private page built for one appointment — their address, their neighborhood, your plan for their home, your results. Send it the night before or open it on an iPad at the kitchen table.
Why it's worth it. This is the highest-leverage thing on the list. You're not really competing on commission, you're competing on whether the seller believes you'll do more than the next agent through the door. Walking in with a page built for their house, before you've been hired, ends that conversation early. A $1M listing is roughly $25,000 in commission — win one and this paid for itself forty times over.
3 business days · 48 hours if the appointment is tight
The smart move$230 / listing
Every-listing plan
Every listing you take gets its own site, automatically. Monthly plan, or a prepaid five-pack. Half the one-off price.
Why it's worth it. Forget the discount for a second — the real value is the sentence it hands you. "Every listing I take gets its own website" isn't a service you bought, it's how you work, and that lands very differently at a kitchen table. It also means you stop deciding house by house whether this one deserves it.
Five-pack $1,150 prepaid
Builds the business$350
Neighborhood guides
A real page about one area — Bethany, Cedar Mill, Lake Oswego, Sellwood. What it's actually like to live there, what the housing stock is, what things cost, what's nearby. Written properly, not scraped.
Why it's worth it. These work while you sleep. Buyers search neighborhoods long before they search agents, and a genuinely good page on living in Bethany keeps producing for years after you paid for it. They also double as a buyer packet you can send instead of a PDF nobody opens.
5 days each · three for $900
Wins you the listing$200
Coming-soon page
One page live before the listing hits the MLS. Photos, the address, the date it's available, and a form for people who want to know the moment it is.
Why it's worth it. Two reasons. It builds a small list of interested buyers before day one, so the listing launches with something behind it instead of hope. And it gives you a line for every future listing presentation: "I start generating interest before your home is even on the market."
2 business days
Builds the business$1,500
Your own website
A personal site that isn't your brokerage's template. Your listings, your story, your neighborhoods, your contact — on a domain you own and keep if you ever change brokerages.
Why it's worth it. Your brokerage page looks like every other agent's at your brokerage, and you don't own a pixel of it. Sellers Google you before a listing appointment — all of them do — and that page is the first impression you didn't get to make. I'd do this one after you've got cash flow, not first.
About two weeks
