Property websites · Portland metro
Your listing deserves more than a row in a database.
A dedicated website for one property — its own address, its own photos at full size, writing a buyer will actually read, and a link you can put in a text message. Built in five days for $500 flat.
The difference
Same house. Same photos. Two very different first impressions.
A real Portland listing — 3,425 square feet, $1.75M, seventy days on market and one price cut in. One of these is what a buyer meets today. The other is what they meet after five days of work.
Photos (47) — click to page through
Public Remarks
STUNNING CUSTOM 4 BD/4 BA ONE LEVEL ON .69 AC W/ OPEN FLR PLAN! GOURMET KIT W/ SLAB GRANITE, SS APPL, LG ISLAND, DBL OVENS & WALK-IN PANTRY. GREAT RM W/ FLR-TO-CEIL STONE FP. PRIMARY SUITE W/ FP, SOAKING TUB, WALK-IN SHWR. COV'D PATIO W/ BLT-IN BBQ. A/C. MUST SEE — WON'T LAST!
Illustrative record view — not affiliated with any MLS.
Photos at full size
Forty-seven images, edge to edge, in a gallery that opens large instead of a 200-pixel thumbnail carousel.
Remarks a person reads
The all-caps abbreviation block gets rewritten into sentences that describe the house to a buyer, not to another agent.
A link you can send
One clean URL for texts, email signatures, open-house cards, and paid social — no login, no portal, no competing listings in the sidebar.
Why it works
What a $500 page actually buys you.
Not a web page. Six things that change how a listing performs — and one of them has nothing to do with the house you're selling right now.
It wins the next listing
The most valuable use of a property site isn't this buyer — it's the seller you haven't signed yet. "Every listing I take gets its own website" is a sentence nobody else says at that kitchen table. One listing won because of it pays for ten of these.
It gives you a second lever
When a listing stalls, most agents have exactly one move: reduce. This is a second move — new, visible, and yours — and it costs the seller nothing off their equity. It turns the Sunday call from "we should talk about price" into "here's what I just did."
Nothing on the page competes with you
A portal wraps your listing in other people's listings, other people's ads, and a contact form that isn't necessarily routed to you. On your own URL there is exactly one thing to click, and it reaches you.
It's the only page you can advertise to
You cannot run paid traffic to a page you don't control. With your own address you can put real budget behind a listing, aim it at a radius around the house, and actually see what came back.
The photography finally gets seen
You paid four to eight hundred dollars for images the MLS renders at 200 pixels wide. Full-bleed, at full size, is what the photographer shot them for — and it's the cheapest way to make a house look like what it costs.
It outlives the sale
When the house closes, the site becomes a portfolio piece. Agents keep them and open them in listing presentations for years afterward. That's the part that compounds.
The math
The number nobody runs before the price cut.
When a listing stalls, the reflex is to reduce. Drag through your price band and look at what that reflex actually costs — you, not just the seller.
- A 2% price cut
- $24,000 off your seller's proceeds, permanently
- Your side of it
- $500 lost commission at 2.5%, on that one reduction
- A property site
- $500 once, flat, live in five business days
Assumes a 2.5% listing-side commission. Your split with your brokerage comes out of that figure, so the number that reaches you is smaller still. The point isn't the decimal — it's that a reduction is the expensive move and it's the one that gets made first.
What you get
Everything below, for one listing, in five days.
Its own page, built around one property. Hosted and live on a URL you can share the same day it's finished.
Every photo you have, presented large, with a click-to-expand viewer and keyboard navigation.
Your remarks turned into readable descriptions of the rooms, the layout, and the lot — written from your photos and facts.
Most of your traffic opens the link on a phone from a text message. It's built for that screen first.
Your name, brokerage, phone, and email on the page — with an inquiry button that goes straight to you.
Copy tweaks, photo swaps, reordering. Price changes and status updates after launch are free for 60 days.
Using it
Seven places the link earns the $500 back.
Building the site is the easy part. This is the part most people skip — and it's where the money actually comes back. You get this list whether you hire me or not.
-
Send it to your seller first
Before anyone else sees it. It's the easiest good-news call you'll make on that listing, and it buys you patience you are going to want in three weeks.
-
Put a QR code on the sign rider
People parked outside the house are the warmest traffic that listing will ever get. Right now you're handing them to a portal that will show them four other houses.
-
Text it to the buyer's agents who work that band
The twenty agents with buyers at that price. A clean link gets opened on a phone between showings. An MLS number gets ignored.
-
Drop it in your email signature
For the run of the listing. Every email you send for the next two months becomes a free impression on the house you're trying to move.
-
Hand it out at the open house
Everyone who walks through will look at that house again tonight. You get to decide whether that happens on your page or on Zillow's.
-
Put paid traffic behind it
Even thirty dollars a day, geofenced around the property, does more than a boosted post ever will. The $1,200 package includes the runbook and the targeting.
-
Open it in your next listing presentation
On your iPad, in front of the next seller, before you've said anything. This is the one that wins you work — and it keeps working long after the house has closed.
How it runs
Five days, and almost none of them are yours.
A Dropbox link, a Google Drive folder, or the originals from your photographer. Plus the listing sheet. That's the whole ask.
Layout, gallery, and fresh copy written off your facts and photos. No check-ins required.
You get a private link. Send back changes in one batch — I turn them the same day.
Live on its URL. Send it to your seller first — it's the easiest good news call you'll make this month.
Price
Priced so it isn't a decision you have to think about.
Property site
Flat. 50% to start, 50% on launch. Five business days.
- Standalone site on its own URL
- Full-size gallery, all your photos
- Rewritten property copy
- Mobile-first, fast on cell data
- Your branding and contact details
- Two revision rounds, 60 days of free updates
Site + traffic runbook
Everything above, plus the part that gets people to it.
- Meta ad creative built from the listing photos
- Audience and geofence targeting around the property
- Budget and pacing recommendations
- A written runbook you keep and reuse on the next listing
Get started
Send me the address and the photos. You'll have a link on Friday.
I'm Joe Fitzhugh. I build property sites for Portland-area listings — one property, one page, five days. If you've got a listing that's stopped moving and you need something new to show the seller, this is the cheapest new thing on the table.
